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電子商務公司不應忽視小紅書，這是一個每月擁有超過 1 億活躍會員的中國社交媒體網站。 這是一款相對較新的應用程序，可與“中國的 Instagram 打上類固醇”進行比較，並且其大多數用戶都來自同一人群。 中文行銷是我們機構的專業領域，將小紅書納入其計劃的客戶取得了出色的效果。 了解更多：小红书买粉丝 什麼是小紅書或RED？ 中國公民可能被禁止訪問大多數西方社交媒體網站，包括Google、Facebook、Instagram 和 Twitter。 中國開發了許多自己的社群媒體網絡，並受到政府的嚴格監管。 其中包括微信、抖音、QQ、百度貼吧和新浪微博。 小紅書，俗稱小紅書或小紅書，是中國最新、發展最快的社群媒體平台之一。 它成立於2013年，目前估值超過30億美元。 它與其他社交網路的不同之處在於，它優先考慮購物、生活方式和產品，而不是只是保持聯繫。 在小紅書上可以找到許多KOL（關鍵意見領袖）和新興的KOC（關鍵意見消費者）。 該網站的一些早期用戶（他們最初是消費者客觀產品評論的首選來源）將獲得顯著地位並最終成為知名權威，這似乎是有道理的。 誰使用 RED？ 鑑於奢侈品在中國社會被視為身分象徵，小紅書在市場上的快速擴張也就順理成章了。 模糊社交網路和電子商務之間的界線是唯一明智的下一步。 居住在國外和城市的中國人往往收入更高，購物頻率更高，並且在發現新產品時更喜歡小紅書。 該網路的大多數用戶是年輕女性，儘管它在其他群體中的引力越來越大。 更準確地說，該平台上百分之八十的用戶是女性，其中幾乎百分之九十的年齡在三十二歲以下。 2021年，RED的口號從“尋找海外好東西”轉變為“標記你的美麗事物”，標誌著公司策略的轉變和用戶群的增加。 小紅書從最初的國外購物體驗，發展到美妝、家事、旅遊、運動、學習等多元化內容。 中國城市採用四級系統，根據人口、平均 GDP、文化相關性、經濟成長和可靠公共交通的可及性等多種變數進行分類。…
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