PUMA India is collaborating with Salesfloor, a customer engagement platform, to strengthen customer relationships by integrating and enhancing its online and in-store purchasing experience with a personalized service.
According to a press release, Salesfloor and PUMA have enabled users of Puma.com with a special widget that connects them to store associates or style consultants for immediate purchasing guidance.
Customers purchasing PUMA products online receive individualized advice on measurement, styling, and product recommendations via online conversations, video interactions, and one-to-one communication. The sports brand’s first market to implement this solution is India.
Puma India Partners with Salesfloor
“We are delighted to have collaborated with Salesfloor to develop a feature that has brought our online customers closer to our stores, thereby enriching their purchasing experience on Puma.com.
Vishal Gupta, executive director, retail at PUMA India, said in the release, “As a brand, we believe in consistently connecting customers with PUMA’s products in an experiential manner, and this strategic partnership with Salesfloor will be instrumental in our growth agenda for the India market.”
Following the 2022 pilot, the Salesfloor solution has now been implemented in 80 PUMA stores in India.
“In 2022, when we first conducted the Salesfloor pilot in our stores, we observed a favorable response and an increase in consumer adoption of the personalized shopping feature. In 2023, we will expand the distribution to more stores, Gupta stated in a press release.
In India, PUMA has 480 stores, native digital purchasing platforms Puma.com, and a shopping app.