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Today, Bowler’s title partner for the 2023 Defender Rally Series is Tata Elxsi, a global design and technology company. Tata Elxsi, a worldwide leader in design thinking and digital technology, sees the rally series as a great example of Extreme Engineering, where technology, engineering, and design combine to provide world-class pace and performance.

After a successful first year, the 2023 Tata Elxsi Defender Rally Series by Bowler includes 7 UK rounds and 5 International Baja events in Spain, Iceland, and France. Participants drive identical Defender rally vehicles on a variety of rally terrains. UK rounds train customers for high-endurance international tournaments and more. Each team will practice single-venue stage rallies and hill rallies to win the title.

Bowler confirmed Tata Elxsi would sponsor the 2023 Defender Rally Championship.

Bowler and Tata Elxsi Engineering developed the Defender Rally vehicle in two years, adding more durability and endurance after the 2022 championship. Tata Elxsi works to rapidly test, learn, and execute world-class technological solutions.

“We are delighted to continue our association with Bowler Defender Rally for 2023,” said Tata Elxsi Chief Strategy Officer and CMO Nitin Pai. Bowler and Tata Elxsi combine Extreme engineering, surviving in demanding situations, cultivating high-performing teams, and using next-gen technology to disrupt the automobile industry.

Bowler is a world-class competitive brand, and the rally series fits our brand’s mission to deliver cutting-edge technology and technical solutions for the current automobile industry.”

“We are incredibly excited to have Tata Elxsi remain with us as the title partner for the 2023 Defender Rally Series by Bowler,” said Bowler General Manager Calum Mckechnie. Tata Elxsi’s endorsement shows their confidence in the product. Our teams share beliefs and work hard to solve engineering problems technically. Our cooperation will have another exciting year as we compete in Europe and beyond.”

The 2023 Tata Elxsi Defender Rally Series by Bowler began in March 2023 with the second UK event at Rally Nuts North Wales on 15 April and the second Baja round at Gatinais France on 29 and 30 April. Visit for more.

By Sanjh

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